Episodes
Wednesday Jul 12, 2023
Profhilo®: The new bio-remodelling injectable treatment
Wednesday Jul 12, 2023
Wednesday Jul 12, 2023
In this latest podcast, Kelly Beasy (KB Aesthetics) talks about Profhilo®, the new injectable treatment that uses hyaluronic acid to improve the appearance of the skin by stimulating the production of collagen and elastin.
In this episode of HealthCert’s GP Insights podcast, Paul Elmslie (CEO & Founder of HealthCert Education) talks about Profhilo® with Kelly Beasy. Kelly is a Nurse Practitioner and cosmetic medicine trainer at KB Aesthetics, with 20 years of nursing experience and 10+ years’ experience in the aesthetic industry. Learn more about KB Aesthetics.
In the podcast, Kelly and Paul explore:
- What Profhilo® is and how it works as a bio-remodelling treatment.
- How Profhilo® differs from other cosmetic injectable treatments.
- The process of administering Profhilo® to patients.
- The benefits of Profhilo® for patients seeking cosmetic enhancements.
- Specific areas of the face and body where Profhilo® is most commonly used.
- When patients can usually see results following treatment with Profhilo®, how long the effects last, and how to prolong them.
- Potential side effects and risks associated with Profhilo® treatment.
- The criteria for determining if a patient is a suitable candidate for Profhilo®.
- Contraindications and precautions that doctors should be aware of before administering Profhilo® to their patients.
- How Profhilo® can be combined with other cosmetic treatments and procedures for enhanced results.
- Downtime and recovery period required after receiving Profhilo® injections.
- Aftercare instructions and recommendations for patients post-treatment.
- How the cost of Profhilo® compares to other injectable treatments in the market.
- The typical patient experience during a Profhilo® treatment session.
- Success stories of patients who have undergone Profhilo® treatment.
- Challenging cases and scenarios Kelly has encountered while administering Profhilo®, and how she addressed them.
- How to stay up-to-date with the latest advancements and techniques related to Profhilo® and cosmetic medicine in general.
- Kelly's advice and recommendations for fellow doctors interested in incorporating Profhilo® into their cosmetic medicine practices.
Wednesday Jun 14, 2023
Practical tips to deliver cosmetic consultations for different ages & skin types
Wednesday Jun 14, 2023
Wednesday Jun 14, 2023
In this latest podcast, Dr Helena Rosengren provides her practical advice on how to deliver a cosmetic consultation and tailor your considerations for different skin concerns and age groups.
In this episode of HealthCert’s GP Insights podcast, we talk about delivering cosmetic consultations with Dr Helena Rosengren, an experienced Skin Cancer and Cosmetic Medicine Physician based in Townsville.
In the podcast, Dr Rosengren discusses:
- The process of a cosmetic consultation and how it differs from a regular medical consultation.
- Specific skin concerns that are more common in certain age groups and how she addresses these concerns.
- How she communicates with patients during a cosmetic consultation to ensure their expectations are aligned with the treatment plan.
- Challenges you might encounter when dealing with patients who have specific skin concerns, such as acne or rosacea.
- Advice for doctors starting out in cosmetic medicine in regards to developing consultation skills.
- How to approach the issue of patient safety during a cosmetic consultation, and what steps you can take to ensure the patient is a good candidate for the treatment.
- Examples of particularly challenging cosmetic consultations she has dealt with and how she addressed the patient’s concerns.
- How to stay up-to-date with the latest developments in cosmetic medicine, and how to incorporate this knowledge into your consultations.
Tuesday May 16, 2023
Payroll tax changes for medical practices
Tuesday May 16, 2023
Tuesday May 16, 2023
Are you prepared to navigate the upcoming changes to payroll tax for medical practices? In this latest podcast, Paul Elmslie (Founder & CEO, HealthCert Education and National Skin Cancer Centres) and Matt Woollard (COO, National Skin Cancer Centres) discuss the proposed changes and share a few tips to possibly safeguard your practice.
In this episode of HealthCert’s GP Insights podcast, Paul Elmslie and Matt Woollard talk about the upcoming changes to payroll tax for medical practices and discuss how they are attempting to weather these changes. Paul and Matt draw on their own experiences from having owned and operated 40+ medical clinics in Australia over the past few decades.
The various State Revenue Offices are taking a view that doctors are now seen as employees rather than sub-contractors, which would mean that the medical practices in which they work must pay payroll tax. The percentage varies between states, but in many states this means an additional cost of 5 per cent. The State Revenue Office can back-date this tax by five years and apply penalties for unpaid taxes. This presents a significant risk to the general practice industry.
In the podcast, Paul and Matt talk about defining the relationship between the medical practice and the doctor, and the body of evidence supporting that doctors are sub-contractors rather than employees.
Matt discusses some of the strategies he has put in place for the National Skin Cancer Centres to put the clinics in an optimal position to potentially weather changes to payroll tax regulations. For example:
- The doctor bills the patient and provides the medical practice with a service fee once per fortnight.
- The medical practice never includes the doctors’ income as an expense on financial statements.
- Agreements are in place that the doctor pays the medical practice for the use of their facilities.
- The doctors set their own fees and close off their appointment books when they don’t want to see patients (in lieu of annual leave).
- The doctors have complete autonomy to bill, consult and treat patients however they choose.
Friday Apr 14, 2023
Meeting patient demand & expectations in your medical practice
Friday Apr 14, 2023
Friday Apr 14, 2023
How can you keep up with patient demand in your medical practice and better meet your patients’ expectations? In this latest podcast, Paul Elmslie (Founder & CEO, HealthCert Education and National Skin Cancer Centres) and Matt Woollard (COO, National Skin Cancer Centres) give their practical advice for keeping up with patient demand and changing perceptions and preferences, based on their own experiences owning and operating 40+ general practices and skin cancer clinics in Australia.
In this episode of HealthCert’s GP Insights podcast, Paul Elmslie and Matt Woollard talk about how you can keep up with patient demand and changing perceptions and expectations in your medical practice. The recent CommBank Health GP Insights Report 2023 highlighted interesting trends about the current and emerging landscape for medical practices in 2023 and beyond. This podcast is part 3 of 3 episodes focusing on relevant findings in that report. Paul and Matt have owned and operated 40+ medical clinics in Australia over the past few decades, and here they discuss some of what they have learned.
Keeping up with patient demand
In the podcast, Matt says, “Without realistically increasing the number of doctor hours you have in your practice, the only way to keep up with increased patient demand is through workplace efficiencies or changing your workflow to allow you to be able to treat or manage more patients in the same amount of time without putting patient safety at risk.
“A nurse can help increase the doctor’s productivity. You might work with a nurse and a tag-team environment where you triage patients and work across maybe two or three different consultation rooms.
“You might also look at what tasks a doctor is doing that could be moved on to a nurse. I think there’s a lot of opportunities inside general practice to really streamline how a general practice runs so that a practice can keep up with demand without increasing the number of doctors they have for that demand.”
Optimising practice productivity
Utilising availably technologies is a great way to minimise the amount of “human work” required from your clinic, thereby reducing workload, speeding up workflow, and optimising efficiency. An example of this includes using online booking systems, as more patients doing online bookings equals less phone calls at the front desk, allowing the staff to focus on serving the patients that are in front of them.
Another example is online registration forms so that patients can complete their personal information before they even arrive at the practice for their appointment. In addition, there is software available that can automatically send patients’ results to them so that they don’t need to be recalled back into the clinic to get their results.
Matt suggests that doctors should sit down and look at the tasks they are doing every day “that are a waste of your training and experience” that could be done by somebody else so that the doctor is freed up to spend more time seeing patients. It’s also important to ask whether any steps could be cut out of a process to make it faster.
Managing patients’ changing perceptions and expectations
In the second half of the podcast, Paul and Matt take an in-depth look at some of the most common patient expectations that medical clinics should strive to meet in order to satisfy their patients’ changing needs and wants. They also discuss the impact of social media and Google reviews and how patients’ experiences influence their word-of-mouth referrals and public feedback, and much more.
Thursday Apr 13, 2023
Attracting and retaining staff in your medical practice
Thursday Apr 13, 2023
Thursday Apr 13, 2023
How can you attract and retain the right staff for your medical practice? In this latest podcast, Paul Elmslie (Founder & CEO, HealthCert Education and National Skin Cancer Centres) and Matt Woollard (COO, National Skin Cancer Centres) give their practical advice for hiring staff for your clinic, based on their own experiences owning and operating 40+ general practices and skin cancer clinics in Australia.
In this episode of HealthCert’s GP Insights podcast, Paul Elmslie and Matt Woollard talk about how to attract and retain the right staff in your medical practice. The recent CommBank Health GP Insights Report 2023 highlighted interesting trends about the current and emerging landscape for medical practices in 2023 and beyond. This podcast is part 2 of 3 episodes focusing on relevant findings in that report. Paul and Matt have owned and operated 40+ medical clinics in Australia over the past few decades, and here they discuss some of what they have learned.
Matt further recommends some job posting boards and advertising channels that he finds most effective for finding the right candidates for a job opening.
In terms of being an attractive employer, Paul says it’s important to manage staff expectations. For example, many staff are looking for flexibility in their roles these days so they can find a work-life balance, so it’s good to do what you can to accommodate their specific needs.
The podcast then moves on to discuss how to optimise onboarding of a newly recruited staff member at your clinic. Paul and Matt stress it’s important to have a structured onboarding process for new staff, and an effective, detailed training program and resources so they have the best chance of success.
Further, the podcast looks at how you can support and celebrate your staff with recognition and validation during their time with you.
Monday Apr 03, 2023
How to build sustainable billing in a medical practice
Monday Apr 03, 2023
Monday Apr 03, 2023
Explore how to build a sustainable billing structure in a medical practice – with a focus on managing the cost of the business and taking advantage of opportunities to grow revenue – in this latest podcast with Paul Elmslie (Founder & CEO, HealthCert Education and National Skin Cancer Centres) and Matt Woollard (COO, National Skin Cancer Centres), who discuss their own experiences owning and operating 40+ general practices and skin cancer clinics in Australia.
In this episode of HealthCert’s GP Insights podcast, Paul Elmslie and Matt Woollard talk about building a sustainable billing structure for a medical practice. The recent CommBank Health GP Insights Report 2023 highlighted interesting trends about the current and emerging landscape for medical practices in 2023 and beyond. This podcast is part 1 of 3 episodes focusing on relevant findings in that report. Paul and Matt have owned and operated 40+ medical clinics in Australia over the past few decades, and here they discuss some of what they have learned.
In the podcast, Paul and Matt look into the costs of running a medical business and explore opportunities to grow revenue, based on their own experiences.
Costs of running a medical business
The fixed costs of running a medical clinic (such as the rent, electricity, phone and internet, etc.) are usually difficult to change. However, two substantial costs of running a medical clinic that can be adjusted are wages and consumables.
Matt says that you can reduce the cost of wages while still paying your staff appropriately by maximising staff efficiency. (For example, you might investigate whether the front desk can be managed by two staff instead of three on certain days.) As wages are the greatest cost to a business, Matt recommends looking at wages monthly to determine your wage costs as a percentage of your service fee to get a better idea of how you are tracking.
In addition, Matt recommends doing a complete review of all your clinic’s consumables. You can look at what you’re using, what your doctors prefer to use, and what’s affordable, and tighten down your list to a much smaller list of products. This gives you the opportunity to get a competitive quote, standardise and bulk buy your consumables, and makes stock-take simpler.
Opportunities to grow revenue
You need to earn more money than you spend in order to build a sustainable practice, and sometimes this means increasing your billing to better support the practice and maintain the services your provide.
Paul says that if you are a bulk-billing clinic looking to move into private billing, it’s important to introduce this in small steps. (For example, starting out with only a small out-of-pocket fee and then gradually increasing this to where it needs to be.) If you’re going to change what you’re charging, you need to ensure your staff are trained to have those conversations with patients on the frontline so there are no breakdowns in communication.
Paul and Matt further discuss the pros and cons of bulk-billing and the current landscape for Medicare rebates.
Monday Mar 27, 2023
Practical tips for performing lip filler treatments
Monday Mar 27, 2023
Monday Mar 27, 2023
In this latest podcast, Dr Helena Rosengren provides her practical advice for performing lip filler treatments, with a focus on achieving subtle and natural-looking results, managing patient expectations, dealing with potential complications, and more.
In this episode of HealthCert’s GP Insights podcast, we talk about lip filler with Dr Helena Rosengren, an experienced Skin Cancer and Cosmetic Medicine Physician based in Townsville.
In the podcast, Dr Rosengren discusses:
- What lip filler products are made from and how they work.
- Which patient demographics typically seek lip filler treatments, and what kind of concerns patients are hoping to address.
- Patients she avoids treating with lip filler.
- How to plan out lip filler treatment, including what’s involved in the initial consultation and the planning process.
- Top tips for helping practitioners achieve a natural and subtle look rather than the dreaded “duck lips” look.
- How she deals with patients wanting more lip filler against her recommendations, including how she addresses these concerns and manages patient expectations.
- Adverse events a practitioner should be aware of before performing lip fillers on a patient.
- How to manage potential complications with lip filler treatments.
- Advice for practitioners interested in starting out offering lip fillers, and how can they get started.
- The challenges a practitioner might encounter when they start out offering lip fillers, and her advice for overcoming those challenges.
Wednesday Mar 22, 2023
Practical tips on how to treat hair loss with Helena Rosengren
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Did you know hair loss affects more than 50 per cent of Australian men? If you see patients with hair loss in your practice, listen to this latest podcast with Dr Helena Rosengren on the primary care management of hair loss, including treatment with supplements, topical creams, Platelet-Rich Plasma (PRP) therapy, and more.
In this episode of HealthCert’s GP Insights podcast, we talk about hair loss with Dr Helena Rosengren, an experienced Skin Cancer and Cosmetic Medicine Physician based in Townsville.
In the podcast, Dr Rosengren explores the sorts of hair loss and hair thinning concerns she sees in her primary care practice and explains who these conditions typically affect. She discusses the different types of hair loss and their causes, which of course affect the clinician’s approach to management.
Dr Rosengren talks about the primary care treatments available for hair loss and how they work (including supplements, topical creams, Platelet-Rich Plasma (PRP) therapy, and more), plus which patients are the best candidates for these treatments and which patients aren’t typically suitable.
The podcast looks into hair loss treatments a GP can realistically expect to incorporate into their primary care practice and what sort of training and equipment they would require in order to get started.
Dr Rosengren also gives practical advice on the risks and limitations involved with hair loss treatments and when to refer a patient onwards to a specialist dermatologist.
Thursday Jan 12, 2023
Screening for skin cancer in different ages and skin types
Thursday Jan 12, 2023
Thursday Jan 12, 2023
How does skin cancer detection vary in different age groups and among patients with different skin types? In this podcast, Paul Elmslie (Founder & CEO, HealthCert Education and National Skin Cancer Centres) speaks with Dr Kerry Summerscales (National Skin Cancer Centres) about screening for skin cancer in different ages and skin types.
Dr Kerry Summerscales is a doctor at CQ Skin Cancer Centre in Mackay, Queensland, who diagnoses and treats skin cancer every day. In this podcast, she talks about her personal experiences with screening patients of all ages and skin types for skin malignancies and offers her practical advice on how not to miss a melanoma.
Dr Summerscales speaks about how she approaches patients of different age groups – from children to adults to the elderly – when screening for skin cancer, including the different risk factors that each of these population groups may hold. She says that skin checks can be an ideal opportunity to teach children about body autonomy and to help them to understand their own skin from a young age.
She talks about checking for skin cancers in young people, including teenagers and those in their 20s, with a particular focus on melanoma, as this is the most common cancer in Australians aged 15 to 39 – with real patient stories. She discusses how she determines a patient’s individual skin cancer risk and sunburn history, and her systematic approach for conducting skin cancer checks across the entire skin surface.
Dr Summerscales discusses how she helps patients of all ages to feel comfortable and at ease during the skin exam and some of the questions she asks her patients to get a better understanding of their skin history, skin cancer risk, and what’s brought them into her clinic that day.
She also talks about skin cancer screening in older Australians aged 65+ who are at highest risk of non-melanoma skin cancers.
Monday Dec 12, 2022
Practical tips for mole removal with Dr Helena Rosengren
Monday Dec 12, 2022
Monday Dec 12, 2022
Do you see patients seeking cosmetic mole removal in your practice? In this latest podcast, listen to Dr Helena Rosengren's practical tips for performing mole removal procedures, covering patient suitability, how to conduct a preliminary lesion assessment, necessary tools and training, and more.
In this episode of HealthCert’s GP Insights podcast, we talk about mole removal with Dr Helena Rosengren, an experienced Skin Cancer and Cosmetic Medicine Physician based in Townsville.
In the podcast, Dr Rosengren explains the prevalence of mole removal procedures in her primary care practice and why some patients want benign moles, skin tags, and other lesions removed from their skin.
Dr Rosengren talks about which patients are the ideal candidates for mole removal procedures, and takes us through her step-by-step process for consulting with patients seeking mole removal, including the vital importance of first conducting an assessment of the lesion for signs of malignancy. She explains why all moles must be carefully checked with dermoscopy before any removal procedure is carried out, as it can be very dangerous to remove a malignant lesion without appropriate diagnosis and surgical margins.
Dr Rosengren discusses the tools and methods for mole removal that you can realistically use in primary care, including radio ablation. She explores the benefits of radio ablation for mole removal and how it compares to other approaches such as excision. She further looks into the risks, side effects, downtime, and expected results, including scarring.
The podcast further explores the kind of equipment and training that a primary care practitioner would need to carry out mole removal services in their practice, and how they might get started.